Premiere of "The Kingdom of  the Planet of the Apes" on  May 10.

Directed by Wes Ball; stars  Freya Allan and Owen  Teague.

Plot: Humans vs. chimpanzees  in a war.

PR stunt: Humans dressed as  apes surprise beachgoers.

Viral videos: Ape-disguised  humans ride horses on the  beach.

Director and viewers praise  the PR stunt.

Fourth installment in the  "Planet of the Apes"  franchise.

Owen Teague plays Noa, a  peace-seeking  chimpanzee.

Noa and Mae team up to  save civilizations.

Previous installment,  "War for the Planet of the Apes,"  was a hit.

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