Sweet History of Vimto: From Manchester Invention to Ramadan Sensation

Vimto: A popular bright purple soft drink.

Ramadan Tradition: Widely consumed during iftars in the UAE.

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British Origins: Invented in 1908 by John Noel Nichols in Manchester, England.

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Ingredients: Made from grapes, raspberries, blackcurrants, and lots of sugar.

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Global Spread: Introduced to India in the 1920s, later reaching the Middle East.

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Saudi Influence: Vimto's popularity surged after Saudi firm Abdulla Aujan & Brothers acquired exclusive rights.

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Ramadan Symbol: Clever marketing turned Vimto into a symbol of Ramadan.

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Energy Boost: Favored during Ramadan for its sugary content providing an energy boost after fasting.

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Local Adaptation: Middle East version has higher sugar content tailored to local tastes.

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Cultural Phenomenon: Vimto drinking culture includes personalized bottles and special McFizz at McDonald's.

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