Vimto:  A popular bright purple soft drink.

Ramadan Tradition:  Widely consumed during iftars in the UAE.

British Origins:  Invented in 1908 by John Noel Nichols in Manchester, England.

Ingredients:  Made from grapes, raspberries, blackcurrants, and lots of sugar.

Global Spread:  Introduced to India in the 1920s, later reaching the Middle East.

Saudi Influence:  Vimto's popularity surged after Saudi firm Abdulla Aujan & Brothers acquired exclusive rights.

Ramadan Symbol:  Clever marketing turned Vimto into a symbol of Ramadan.

Energy Boost:  Favored during Ramadan for its sugary content providing an energy boost after fasting.

Local Adaptation:  Middle East version has higher sugar content tailored to local tastes.

Cultural Phenomenon:  Vimto drinking culture includes personalized bottles and special McFizz at McDonald's.