Why Eurovision 2024 Will Have a Cinematic Look: SVT’s Vision

As fans eagerly anticipate the Eurovision Song Contest 2024 in Malmö, Sweden, there’s a buzz of excitement surrounding SVT’s innovative approach to this year’s broadcast. In an exclusive interview with TVBEurope, Tobias Aberg, the executive in charge of production, sheds light on SVT’s plans to infuse the event with a cinematic flair.

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Embracing Cinematic Aesthetics

Building on Loreen’s memorable victory in Liverpool, SVT aims to elevate the viewing experience by introducing a cinematic touch to Eurovision 2024. Aberg reveals that the production team will utilize 26 cameras, strategically employing PSF mode to achieve a more ‘filmic look.’ This decision reflects SVT’s commitment to enhancing the visual storytelling aspect of the competition.

Eurovision 2024
Eurovision 2024

Innovative Production Techniques

SVT’s dedication to excellence extends beyond visuals, encompassing sound engineering and broadcast graphics. With a focus on precision and efficiency, the team will leverage LiveEdit, an automated camera scripting system, to orchestrate seamless transitions and capture every moment with clarity. Additionally, the integration of real-time broadcast graphics ensures a dynamic and engaging viewing experience for audiences worldwide.

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Sustainability at the Forefront

Amidst the excitement, SVT remains steadfast in its commitment to sustainability. From eco-friendly accommodations for crew members to the use of LED and laser source lighting fixtures, every aspect of the production is designed to minimize environmental impact. Notably, SVT’s innovative approach to filming postcards exemplifies their eco-conscious ethos, opting for self-filmed segments over traditional location shoots.

Eurovision 2024
Eurovision 2024

Challenges and Triumphs

As the grand spectacle of Eurovision 2024 unfolds, Aberg acknowledges the inherent challenges of producing such a monumental event. Despite obstacles along the way, including the intricacies of an in-the-round set design, SVT’s unwavering dedication shines through. With a blend of creativity, technology, and sheer determination, the team is poised to deliver a broadcast that captivates audiences worldwide.

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In summary, Eurovision 2024 promises to be a celebration of creativity, innovation, and sustainability. With SVT at the helm, viewers can anticipate a visually stunning and immersive experience that transcends boundaries. As the excitement builds, one thing is certain – Eurovision 2024 will leave a lasting impression on audiences around the globe.

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1. Will augmented reality be featured in Eurovision 2024?

No, augmented reality will not be part of this year’s show, but overlays will be used strategically.

2. How is SVT ensuring sustainability during the event?

SVT is prioritizing sustainability through eco-friendly accommodations, LED lighting, and innovative filming techniques.

3. What is LiveEdit, and how will it enhance the broadcast?

LiveEdit is an automated camera scripting system that facilitates seamless transitions and ensures precision in shot selection, enhancing the viewing experience.

4. How many cameras will be used during Eurovision 2024?

SVT plans to utilize a total of 26 cameras, including RF cameras, handhelds, and Steadycam, to capture every moment of the competition.

5. What sets Eurovision 2024 apart from previous years?

Eurovision 2024 will stand out due to its cinematic aesthetics, innovative production techniques, and unwavering commitment to sustainability.

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